Continuing with our series of posts explaining the differences between the classes of intellectual assets, today we're going to talk about BRAND.
A trademark is a sign used to distinguish and identify a product or service. It is registered with the National Institute of Industrial Property, INPI, guaranteeing the holder exclusivity of use throughout the national territory for the market segment for which it was requested and in the manner in which it was requested.
The search for prior art and viability is essential in order to have an idea of the existence of prior trademarks that may be an impediment to the intended registration.
The registration is valid for 10 years, renewable for equal and successive periods.
A good example is the Coca-Cola trademark, registered under No. 005023998 in class 32, with specifications for beverages.
In various areas of law, one can observe the presence of certain American adaptations in contracts, jurisprudence, and other business models. In corporate law, specifically, there are contracts that have even retained their original name, such as the vesting contract. As previously mentioned, the vesting model originated in the United States as a mechanism for […]
The phenomenon of stock options appeared in the United States in the 1950s and gained great visibility after the 1980s, when it became an almost absolute practice among large American companies. In the United States, the peak of the stock options granting system occurred between the years 2000 and 2001. […]
The commission of jurists appointed by Minister Luis Felipe Salomão drafted the bill to update and adapt the Civil Code, which is currently awaiting review by the Federal Senate. The main objective of the draft bill is to simplify the measures stipulated by the current law and align the Code with doctrinal and jurisprudential interpretations that have been […]
The decision handed down by the Federal Supreme Court (STF) in the judgment of General Repercussion Topic 725 and the Argument for Non-Compliance with Fundamental Precept (ADPF) 324, marks a crucial point in the definition of labor relations and their legal limits in Brazil. In a scenario where companies are increasingly looking for alternatives to [...]
In the age of technology, the start-up ecosystem has attracted many people in recent decades. This is mainly due to the rapid rise of the digital economy, which has led to many success stories of companies that today represent giant players in the market, regardless of the sector in which they operate. In this context of scalable entrepreneurial initiatives, startups have shown themselves to be a huge attraction [...]
Closing our series of posts on the Classes of Intellectual Property Assets, today we're going to look at the registration of COPYRIGHT. An author is the natural person who creates a literary, artistic or scientific work. Copyright protects such works and can be patrimonial (right to commercial exploitation of the work) or moral (claim of authorship, conservation [...]
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