Cesar Peres Dulac Müller logo

CPDMA BLOG

Category:
Date: 10 de May de 2024
Posted by: CPDMA Team

Get to know the “brand” asset class

marca propriedade intelectual cpdma

Continuing with our series of posts explaining the differences between the classes of intellectual assets, today we're going to talk about BRAND.

A trademark is a sign used to distinguish and identify a product or service. It is registered with the National Institute of Industrial Property, INPI, guaranteeing the holder exclusivity of use throughout the national territory for the market segment for which it was requested and in the manner in which it was requested.

The search for prior art and viability is essential in order to have an idea of the existence of prior trademarks that may be an impediment to the intended registration.

The registration is valid for 10 years, renewable for equal and successive periods.

A good example is the Coca-Cola trademark, registered under No. 005023998 in class 32, with specifications for beverages.

Intellectual Property | CPDMA Team

Return

Recent posts

Get to know the “brand” asset class

Continuing with our series of posts explaining the differences between the classes of intellectual assets, today we're going to talk about the TRADEMARK. A trademark is a sign used to distinguish and identify a product or service. It is registered with the National Institute of Industrial Property (INPI), guaranteeing the owner exclusive use in [...]

Read more
Intellectual property gives the author, inventor or holder of knowledge the power to protect their rights.

Intellectual property gives the author, inventor and/or owner of the protected knowledge the power to protect their rights, and can, for example, prohibit third parties from producing, using, selling or importing their invention, as well as preventing the reproduction or imitation of their trademark, in addition to guaranteeing exclusivity to the owner of the creation [1] (ARAÚJO; BARBOSA; QUEIROGA; ALVES, 2010). [...]

Read more
In the best CPDMA tradition of hospitality, our new office in São Paulo is ready for your visit

The business law support your business is looking for, with the distinctive CPDMA service you deserve. Strategically located in the heart of Itaim Bibi, one of São Paulo's most vibrant financial centers, CPDMA's branch is located at Rua Bandeira Paulista, 716, suite 31/32. For more information or to schedule a visit, please contact [...]

Read more
The risk of not being aware of a brand's changes

A marca de azeites portugueses GALLO aproveitou a proximidade da Páscoa e anunciou uma modificação na forma de apresentação da marca e do rótulo de seus produtos. Segundo o diretor de marketing da empresa, Pedro Gonçalves, a nova identidade visual foi inspirada em uma lenda sobre a origem da marca. Ele relata que em 1919, […]

Read more
The protection afforded to highly renowned trademarks

In recent weeks, news has been circulating on legal websites that the Federal Court has annulled a registration for the "CHEVETTE DRINK" trademark. The registration, with a nominative presentation, was considered annullable for infringing article 124, item VI, of the Industrial Property Law (LPI), which prohibits the registration of signs of a generic nature, commonly used for [...]

Read more
Electronic Judicial Domicile: companies must register by May 30

Large and medium-sized companies [1] across the country will have until May 30, 2024 to voluntarily register with the Electronic Judicial Domicile, a tool of the Justice 4.0 Program that centralizes information and communications about cases in Brazilian courts. After this deadline, registration will be compulsory, starting [...]

Read more
crossmenuchevron-down
en_USEnglish
linkedin Facebook pinterest youtube lol twitter Instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter Instagram