Continuing with our series of posts explaining the differences between the classes of intellectual assets, today we're going to talk about BRAND.
A trademark is a sign used to distinguish and identify a product or service. It is registered with the National Institute of Industrial Property, INPI, guaranteeing the holder exclusivity of use throughout the national territory for the market segment for which it was requested and in the manner in which it was requested.
The search for prior art and viability is essential in order to have an idea of the existence of prior trademarks that may be an impediment to the intended registration.
The registration is valid for 10 years, renewable for equal and successive periods.
A good example is the Coca-Cola trademark, registered under No. 005023998 in class 32, with specifications for beverages.
The Government of the State of Rio Grande do Sul has instituted the Recovery Program II through Decree No. 57,884 of October 22, 2024, with the objective of allowing the installment of tax and non-tax debts for entrepreneurs or business entities under bankruptcy protection, including taxpayers whose bankruptcy […]
With information from Valor Econômico newspaper. Original article link: http://glo.bo/3NOicuU Since 2020, the Office of the Attorney General of the National Treasury (PGFN) has been advancing negotiations to regularize debts of companies under bankruptcy protection, resulting in the renegotiation of approximately BRL 60 billion. The number of regularized companies has tripled, reaching 30% of cases, thanks to a more collaborative approach from the […]
Por 7 votos a 1, a 1ª Seção do Superior Tribunal de Justiça (STJ), no recente julgamento do Tema 1226, decidiu que os planos de opção de compra de ações ofertados pelas empresas aos empregados - stock options - não possuem natureza remuneratória. No julgamento, afetado ao rito dos recursos repetitivos (REsp 2.069.644 e REsp 2.074.564) prevaleceu […]
Recentemente sancionada, a Lei 14.973/24, dentre outras medidas, prevê a desoneração temporária e gradual da folha de pagamento, reduzindo encargos trabalhistas para empresas de setores eleitos como estratégicos. A desoneração da folha consiste na substituição da base de incidência da contribuição previdenciária patronal sobre a folha de pagamentos (CPP), prevista no artigo 22, da Lei […]
In various areas of law, one can observe the presence of certain American adaptations in contracts, jurisprudence, and other business models. In corporate law, specifically, there are contracts that have even retained their original name, such as the vesting contract. As previously mentioned, the vesting model originated in the United States as a mechanism for […]
The phenomenon of stock options appeared in the United States in the 1950s and gained great visibility after the 1980s, when it became an almost absolute practice among large American companies. In the United States, the peak of the stock options granting system occurred between the years 2000 and 2001. […]
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