Continuing with our series of posts explaining the differences between the classes of intellectual assets, today we will deal with the COMPANY NAME.
Although the trademark - the nature of which has already been described in the previous post - can sometimes be confused with the business name, they are distinct legal institutes.
The business name identifies the company through the articles of association and is usually registered with the State Board of Trade where the company is based.
An important fact to note is that it has no fixed expiry date and lasts as long as the company exists.
A well-known example of a corporate name is the clothing and accessories retail chain “Lojas Renner”, founded in Rio Grande do Sul and operating since 1965.
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In recent months, several Commercial Registries in Brazil have begun requiring the publication of acts related to mergers, spin-offs, and incorporations of companies, as established in the Civil Code (Articles 1,122 and 1,152, §1) and the Corporate Law (Articles 227, §3, 228, §3, and 229, §4). Although these obligations were already stipulated by law, many […]
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