The Supreme Federal Court (STF) has decided to suspend, nationwide, all legal proceedings that question the legality of service provision contracts, commonly known as “pejotização”. The decision, issued by Justice Gilmar Mendes, aims to standardize the interpretation on the matter and ensure legal certainty. The STF recognized the general repercussion of the issue when it […]
CPDMA BLOG
Category: Articles
Date: 1 de April de 2024
Posted by: CPDMA Team
The risk of not being aware of a brand's changes
Portuguese olive oil brand GALLO has taken advantage of the proximity of Easter and announced a change in the way the brand and label of its products are presented.
According to the company's marketing director, Pedro Gonçalves, the new visual identity was inspired by a legend about the origin of the brand. He says that in 1919, company founder Victor Guedes woke up and when he opened the window he heard a rooster crowing with a view of the olive groves and the dawn sun. Thus, the rooster and the sun are part of the brand's history, and over time the sun has lost its prominence in the logo. So, with the new redesign, the company sought to bring it back in a contemporary way.
The brand has been registered in Brazil since at least 1971, with its mixed presentation at the time being a rooster surrounded by a circle:
Over the years, the brand has undergone several modifications until it reached its current presentation and the company has always taken care to protect the updated logo - mixed presentation (logo + image) through new applications for registration with the INPI:
| 1961 | 2001 | 2017 | 2022 | 2024 |
|  |  |  |  |
But... What if the company hadn't done this? If it had just kept the original 1961 brand and updated its logo, without applying to register its new identities, what might have happened?
The answer is simple: the company could have lost its right to the trademark through a forfeiture application requested by a third party, i.e. it would have lost the registration for not using the trademark as it was granted.
Desta forma, se verifica, no caso concreto, a importância da proteção da marca e mais que isso, de manter o registro sempre atualizado de acordo com a forma que venha sendo utilizada.
Recent posts
STF suspends proceedings on the legality of service provision contracts across the country
CPDMA's role was decisive in the Supreme Federal Court's ruling reaffirming the case law on the use of legal entities in labor relations.
Uma importante decisão proferida recentemente pelo Supremo Tribunal Federal (STF), a partir de atuação da equipe trabalhista Cesar Peres Dulac Müller Advogados, trouxe novamente à tona a relevância da observância aos precedentes vinculantes da Corte em matéria trabalhista, especialmente quanto à licitude de formas alternativas de contratação, como a prestação de serviços por pessoa jurídica — prática […]
Annual meeting for accounts review
The annual holding of the Ordinary General Meeting (OGM) for the accountability of the administrators is a legal requirement provided for in Law No. 6,404/1976 (Brazilian Corporations Law), specifically in Articles 132 and following. This provision establishes that the OGM must take place within the first four (4) months following the end of the fiscal year, usually by […]
The Full Bench of the Superior Labor Court rules on new binding precedents
The Full Bench of the Superior Labor Court, in a session held this Monday (24), established legal theses on new topics, as part of a procedure to reaffirm its jurisprudence. These are matters that, as they are already settled, were submitted to the repetitive appeals procedure to define a binding legal thesis. The establishment of qualified precedents has a direct impact […]
Thomas Dulac Müller discusses third-party liability in bankruptcy at TMA Brasil event in Porto Alegre
Read more
On March 18, 2025, at the Hotel Laghetto Stilo Higienópolis, Thomas Dulac Müller, a lawyer and expert in corporate restructuring, participated in the panel "Third-Party Liability in Bankruptcy", sharing his expertise alongside top industry specialists. The discussion provided strategic insights into the legal implications of bankruptcy for third parties involved in insolvency proceedings. […]
State Government launches Refaz Reconstruction: public notice for negotiation of ICMS debts
Read more
The Refaz Reconstruction (Decree 58.067/2025) will allow the regularization of debts with the State Revenue Service and the State Attorney General's Office (PGE) for companies owing ICMS, with a reduction of up to 95% in interest and fines. The initiative aims to reduce an ICMS debt stock of R$ 55.2 billion in the state. Currently, about 72% of this amount is in the judicial collection phase, […]
English 
Português do Brasil 
Español