In the age of technology, the start-up ecosystem has attracted many people in recent decades. This is mainly due to the rapid rise of the digital economy, which has led to many success stories of companies that today represent giant players in the market, regardless of the sector in which they operate. In this context of scalable entrepreneurial initiatives, startups have shown themselves to be a huge attraction [...]
CPDMA BLOG
Category: News
Date: December 11, 2019
Posted by: CPDMA Team
uncensored beer
The beer bullshit that the column told in September gained a new chapter with the decision of the 6th Civil Chamber of the State Court of Justice to revoke an injunction that prevented the Abbess from producing – and identifying on the label – helles beer throughout Brazil.
The ban had been in effect since June, because Fassbier had registered the name ''helles'' with the National Institute of Industrial Property (INPI) and had obtained an injunction that prevented the competitor from using the designation. After having complained of ''censorship'', the Abbess registered that she is released. According to lawyer Vanessa de Oliveira Soares, from Cesar Peres Advocacia Empresarial, the merits of the matter will now be discussed in the lower court.
One of the judges who spoke out in the case compared the ban on the use of ''helles'' to the veto of the ''merlot'' designation in wines.
Source: Marta Sfredo via Jornal Zero Hora.
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