No 3º Congresso Cerealista Brasileiro, contribuímos para ampliar o debate sobre as alternativas disponíveis aos credores diante do avanço da recuperação judicial no agronegócio. A apresentação conduzida por Thomas Dulac Müller, sócio-diretor da CPDMA, destacou os principais pontos de atenção para cerealistas e demais agentes da cadeia, com foco na organização coletiva, na atuação estratégica em […]
CPDMA BLOG
Category: News
Date: 19 de March de 2024
Posted by: CPDMA Team
The protection afforded to highly renowned trademarks
In recent weeks, news has circulated on legal websites that the Federal Court has annulled a registration for the "CHEVETTE DRINK" trademark.
The registration, with nominative presentation, was considered annullable for violating article 124, item VI, of the Civil Code. Industrial Property Law (LPI), which prohibits the registration of generic signs, commonly used to designate product characteristics, unless they are distinctive.
It so happens that the term Chevette is an expression used to designate a type of low-cost alcoholic drink, in analogy to the old Chevrolet vehicle. For this reason, the courts held that not just one businessman could hold the exclusive use of the expression in its nominative form, due to its lack of distinctiveness. If it were the other way around, i.e. a trademark with a mixed presentation and provided it had a sufficiently distinctive form, plus other nominative and/or figurative elements, the registration could even be admitted and remain in force.
The decision went that way.
But let's draw a parallel here. What if the trademark wasn't Chevette - with reference to the vehicle, whose trademark owned by General Motors has already been extinguished - but was FUSCA Drink. Could a company appropriate the term, albeit with a mixed and distinctive presentation, in a sector other than the automotive industry?
The answer is no.
The FUSCA trademark, owned by Volkswagen do Brasil, is a highly renowned trademark, protected by article 125 of the LPI. This means that the trademark, duly registered and with an annotation recognizing its high reputation, enjoys special protection, in all branches of activity. It is therefore forbidden to use it in any marketing segment, except by its owner.
Case 5053429-50.2022.4.02.5101
Recent posts
Lease agreements: attention to the deadlines of the Transitional Regime under the Tax Reform
Read more
The Tax Reform, provided for in the Federal Constitution (art. 156-A), in Complementary Bill No. 108/2024, and in Complementary Law No. 214/2025, had as its main goal to transform the consumption taxation system in Brazil. Five complex taxes were eliminated — PIS, Cofins, IPI, ICMS, and ISS — which will be replaced by […]
STJ upholds acquisition for any price in the 3rd round of the bankruptcy auction and rejects claims of an unfairly low price
A Terceira Turma do Superior Tribunal de Justiça (STJ) proferiu uma decisão de grande impacto no Direito Empresarial e Processual, validando a arrematação de um imóvel de massa falida por apenas 2% de sua avaliação. Esta decisão é fundamental e reforça a prioridade da Lei de Falências (Lei nº 11.101/2005, atualizada pela Lei nº 14.112/2020) […]
New STJ ruling: protection for co-owners in cases of attachment and auction of indivisible assets
Read more
Em recente julgamento (REsp 2.180.611-DF), a Terceira Turma do STJ estabeleceu um entendimento crucial que visa proteger o patrimônio do coproprietário ou cônjuge, em caso de penhora e arrematação de bens indivisíveis, que não tem responsabilidade pela dívida (o alheio à execução). O que mudou e o que você precisa saber? A lei (Código de Processo Civil - […]
Selic is the applicable interest rate for late payment in civil debts, rules the STJ
Read more
O Superior Tribunal de Justiça (STJ) firmou um importante entendimento no Tema Repetitivo 1368 sobre a taxa de juros de mora aplicável a dívidas de natureza civil no Brasil, antes da vigência da Lei n.º 14.905/2024. --- A tese firmada: o STJ estabeleceu que o artigo 406 do Código Civil de 2002 (em sua redação anterior à Lei […]
Rural sale-and-leaseback: liquidity for companies in crisis and protected returns for investors
No agronegócio brasileiro, a busca por capital rápido em meio à escalada dos juros fez crescer uma estrutura já conhecida no mercado imobiliário urbano: o sale-and-leaseback. A lógica é direta: o produtor vende a área rural a um investidor, recebe o dinheiro à vista e, no mesmo ato, assina um contrato de arrendamento a longo prazo […]
English 
Português do Brasil 
Español